What you can learn from 2.5 IPOs with Robin Daniels
Product launches can be a turning point for a business, but it’s the strategic implementation that separates the successful from the average. This is where Robin Daniels, a proficient product manager at LMS 365 and a former Chief Business and Product Officer at Matterport, excels.
The Matterport Journey
Matterport, a 3D scanning technology company, achieved a significant product launch in its history through the launch of Matterport for iPhone. Before revelations to the public, Matterport was unknown primarily. Despite its pioneering technology, the company was dwarfed behind its competitors. Since Matterport entered the arena with Matterport for iPhone, its trajectory changed dramatically. The product launch led to more sign-ups within its first week than the company had accumulated over eight years.
Creating a Game-Changing Product
The creation of the Matterport for iPhone was an innovation designed to disrupt the market and redefine the concept of 3D scanning by making it accessible for everyone. Using data-driven insights, the product aimed to empower users by transforming any iPhone user into a potential 3D scanner. The effort behind development and execution was monumental, resulting in Matterport achieving its vision of making every space in the world accessible and understandable.
Taking The Leap
Despite the potential risks involved, Matterport took the leap and accelerated its launch timeline in response to the COVID-19 pandemic. The launch not only represented a significant step towards disrupting a traditionally high-barrier market but also shifted the company’s trajectory from a demand problem to an awareness problem.
Achieving The Unthinkable
By harnessing the power of vision, courage, and conviction, Matterport turned the risky launch of Matterport for iPhone into an enormous success. The launch achieved an impressive result with 80,000 sign-ups in its first week. In one swift move, Matterport changed the dynamics of the market and carved out its distinct space, setting a new benchmark in the industry.
Lessons Learned
When reflecting back on the success of the Matterport iPhone app launch, one significant point that Robin Daniels emphasized was the importance of rallying the team together on a common goal. Having a sense of urgency, tenacity, clarity, focus, accountability, and recognizing the effort put into the work are the key characteristics of high-performing team-like Matterport’s.
While companies are seeking ways to translate their services into accessible products, Matterport’s success story serves as an inspiration. The courage to disrupt the market, the vision to foresee future trends, and the conviction to make it happen – these are the factors that turn a normal product launch into a game-changing one.
This deep dive into the Matterport iPhone app product launch highlights how interruption in conventional processes, fueled by unyielding vision and calculated risk, can redefine market dynamics and set a brand on an unprecedented growth trajectory. The secret ingredient to Matterport’s success was the power of courage in disruption, tenacity in execution, and clarity in strategy for all involved — a recipe that modern marketers can certainly learn from.